After Completing This Course You Will Be Able To
Conduct thorough keyword research to target the right local keywords for your site
Conduct professional competitor research
Implement technical SEO to ensure that your sites stands out ahead of 95% of competitors
Optimize your website in Google My Business listing
Build local citations and understand the importance of NAP consistency
Source backlinks and perform local blogger outreach
Audit local outreach targets and avoid anchor text over optimization
Perform off-site SEO to to rank your website in the organic search results
The key principles of on-site SEO
About This Course
Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this Local Search Engine Optimization course that will put your brand on the map.
Filled with real-world examples, actionable tasks and downloadable files, you’ll be able to take the skills you’ve learned and immediately apply them to improve a business’s local SEO performance.
By the end of this course you’ll know exactly how to optimize a website for local search including off-site, on-site and technical SEO, working with Google My Business and utilizing Schema Markup to its maximum potential.
What You Will Learn
What local SEO is and why it is important for your website’s success
The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
The ins and outs of Schema Markup and why it’s important for your local business
Setting up and optimizing Google My Business
How to apply keywords across your site
How to perform image SEO and Geotagging
Manage location pages for multi-location businesses
Why Learn With Alastair Dunstan?
SEO expert with 8+ years experience in guiding early-stage businesses to achieve organic traffic growth, market share and profitability. Alastair is a successful agency owner and Fiverr Pro Seller. He has taken multiple brand-new websites to #1 rankings around the world using his proven local SEO methodology.
Who Is This Course For?
Marketing managers and reps needing to gain a solid handle on Local SEO
Anyone wanting to start a professional career in Local SEO
SEO specialists wanting to improve on their skills
Business and site owners wanting more organic traffic
Web programmers, designers, front end and full stack developers looking to diversify their skillset
All levels of experience
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion