After Completing This Course You Will Be Able To
Get the most value out of the Google Analytics platform
Ensure that your analytics reports are accurate and actionable
Master the e-commerce tracking code and track multiple domains and subdomains
Customize and implement advanced measurement techniques such as multi-channel funnels and attribution modeling
Know the difference between user- and device-centric analytics
Use Google Tag Manager for advanced tracking
Navigate your way around the Administrator interface
Read and interpret change history reports
Find, set up and create your own custom dimensions and metrics
Automate event tracking with Google Tag Manager and standard Google solutions
About This Course
Only a fraction of GA Users take advantage of the platform’s powerful, advanced capabilities. This course has been designed specifically to help technical marketers and analysts solve the most complex challenges with Google Analytics (GA) and to ensure that you maintain data integrity and create useful, professional reports within GA.
With this master-level course full of expert tips and techniques, you can become a true force when it comes to GA installations. Dive deep into how data collection works and learn about calculated dimensions and metrics, advanced conversion reports and how to professionally extract the most useful data possible from GA.
To take this course, you should already understand how campaign tracking and event tracking work, have goals set up and be looking to complete your existing knowledge of the GA platform.
What You Will Learn
How data collection works from a technical standpoint within Google Analytics
How Google handles cross-device tracking
How to import data into GA and export data out of the platform
The difference between analytics.js and ga.js (Universal vs. Classic)
How to set content grouping using code
In-page analytics and enhanced link attribution
All about Google Analytics Code “Plugins”
User access levels and the roles that someone might have within a GA account
Why Learn With Jeff Sauer?
World-renowned Google Analytics wizz, he has been named one of the top 25 most influential PPC experts. He has turned 14,000 digital marketers into Google certified professionals in addition to delivering more than 100 keynote presentations and workshops in 15 countries.
Who Is This Course For?
Website developers, analysts and growth hackers wanting to learn advanced skills.
Web programmers, designers, front end and full stack developers with GA experience looking to diversify their skillset
Anyone wanting to take their career in analytics to the next level
People who have completed Jeff’s Google Analytics Advanced course
Advanced Google Analytics Knowledge Required
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion